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Posts tagged ‘PMX Agency’


Fundraising at the World Wildlife Fund

The World Wildlife Fund (WWF) is a major fundraiser for environmental conservation. Based in Washington, DC, WWF, a 501 (c) (3) raised $226 million in 2017 from three sources:

  • $156 million (69% of revenue): ¬†contributions, gifts, and non-governmental grants
  • $ 58 million (26% of revenue): ¬†government grants
  • $12 million (5% of revenue): ¬†investment income, investment gain, royalties, list rental, etc.

Key information related to fundraising are summarized as follows: Read more »


Where Does $100 to the American Cancer Society Go?

The American Cancer Society (ACS) is a non-profit 501 (c) (3) based in Atlanta, Georgia. With 6,679 employees in 2016, the ACS focused on awarding grants, advocacy, education and service. Every year, ACS files a Form 990 – a rather lengthy tax return that provides all kinds of financial information about the organization – which is beneficial to the public and donors.

Many donors often wonder “if I gave $100 to a non-profit, how is that $100 spent?” Readers will find the answer to that question and more in this post. Specifically, there are five areas covered: Read more »