The National Retail Federation (NRF) is a non-profit, tax-exempt 501 (c) (6) – a membership based trade association – whose mission is to “advance and protect the interests of the retail industry and to help retailers achieve excellence in all areas of their business.” That’s quite a mission, given the retail environment in this country. Retailers – both national chains and local – are closing daily.
Often referred to as the “voice of retail,” the NRF raises about $60 million annually with most revenue (about 80%) coming from events (an annual convention and about 20 conferences and workshops) and special projects. Membership dues only provide about $8 million (or about 12% of total revenue) annually to NRF. So, this organization is an event-centered trade association. Read more