Executive Compensation at Goodwill (2023)

 Goodwill Industries was established in 1902 and is widely known across the country as the place where we all donate clothing and household goods to help others. There are 161 Goodwill Industries autonomous organizations and more than 4,200 retail stores in the US and Canada and 12 countries that generated an estimated $7.6 billion in revenue in 2023.

Goodwill Industries International, Inc is the executive member association organization that provides oversight, support, expertise, and products to local agencies (each local agency/organization is a separate 501 (c) (3) that operates independently and pays membership dues to support Goodwill Industries International, Inc.).

This analysis reports the executive compensation of Goodwill Industries International, Inc. that oversees all the Goodwill organizations and 12 of the largest member Goodwill organizations (of the 161). To see revenue, expenses, assets, liabilities and other public information of local Goodwill organizations, look to the individual IRS Form 990’s of specific Goodwill Industries agencies  (i.e. Goodwill Industries of Greater New York and Northern New Jersey, Goodwill Industries of Northwest North Carolina).

The bottom line:  The CEO’s of the 12 largest Goodwill organizations received $401,000-$905,000 annually in compensation with the average being $700,000.  If the 161 Goodwill organizations paid the CEO the average compensation, then Goodwill spent more than $113 million on CEO compensation in 2023; or if each of the 161 organizations paid an average of $400,000 to each CEO, then Goodwill spent nearly $65 million on CEO compensation.

Goodwill Industries International

Goodwill Industries International is actually one of the “smaller” Goodwill organizations since its role is to oversee all the Goodwill member organizations. Total revenue in 2023 was $71 million (compared to $62 million in 2022, $66 million in 2021 and $77 million in 2020) with the primary source being government grants ($27 million), membership dues from Goodwill organizations ($25 million), and contributions and gifts ($11 million).

Expenses totaled $68 million with the largest expenses reported to be grants ($28 million – primarily to Goodwill organizations) and compensation.  193 employees received $22 million in compensation which equates to an average of $114,000.  However, only 67 employees received more than $100,000 with the 13 most highly compensated reported to be:

• $650,989:  Steven C Preston, CEO
• $365,823:  David Eagles, COO
• $364,344:  Onney Crawley, Chief Marketing Officer
• $339,,951:  Martin Scaglione, Chief Mission Officer
• $304,970:  Wendi Copeland, Chief Mission and Partnership Officer
• $276,195:  Deborah Betsch, Chief Learning and Talent Officer
• $275,149:  Ceri Danheux, Chief Information and Technology Officer
• $262,978:  Regina Nelson, Chief Legal Officer and General Counsel
• $261,159:  James Hill, VP, Donated Goods Retail
• $242,772:  Marla Jackson, VP, Quality Fooundations
• $206,123:  William Parrish, Sr Consulting, DGR
• $202,194:  Laura Walling, VP, Government Affairs
• $160,471:  Catalina Serna-Valencia, CFO

Goodwill of Colorado

Goodwill of Colorado is formally known as Discover Goodwill of Southern and Western Colorado. Based in Colorado Springs, Goodwill of Colorado’s most recent Form 990 (2023) reports total revenue of $173 million, most of which came from non-cash contributions ($85 million) and sales of inventory ($60 million).

Expenses totaled $157 million with the largest expense reported to be compensation:  7,006 employees received $102 million in compensation (which equates to an average compensation of $15,000 which indicates many part-time employees).  26 employees received more than $100,000 in compensation with the 7 most highly compensated reported to be:

• $654,581:  Karla Grazier, President, CEO
• $295,824:  Tim Cooper, VP Sales and Ops
• $256,383:  Thomas R Wildenberg, CFO
• $215,585:  Gary R Smith, VP, HR, Contracts, CI
• $193,222:  Alison McGilchrist, VP, Marketing and Development
• $190,543:  Shery Richer, Director III, Retail Ops
• $155,605:  Melanie Greer, Senior Director, Retail Ops

Goodwill of Colorado paid for health or social club dues or initiation fees.

Goodwill Retail Services

Goodwill Retail Services reports total revenue of $206 million in 2023 (compared to $200 million in 2022, $198 in 2021, $135 million in 2020 and $171 million in 2019), most of which came from non-cash contributions ($156 million).

Expenses totaled $202 million (not including $10 million in depreciation) with the largest expense reported to be compensation. 7,715 employees received $99 million in compensation (an average of $13,000 which indicates many part-time employees). 17 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

• $855,596:  Jacqueline Hallberg, President and CEO*
• $556,407:  Jeffrey Docalavich, Assistant Treasurer*
• $492,407:  Scott Dexter, Chief Retail Officer
• $408,783:  Basil Buchko, Assistant Secretary*
• $352,872:  Dan Michael, VP
• $339,208:  Shawn McCourt, VP
• $233,234:  Jason Burns, VP
• $211,245:  James Tipton, Director
• $182,279:  Robert Lichtfuss, Director

A “*” indicates all or part of the compensation was paid by a related organization

Mers Missouri Goodwill Industries

St. Louis-based Mers Missouri Goodwill Industries reports total revenue of $247 million in 2023 (compared to $224 million in 2022, $210 million in 2021, $147 million in 2020 and $189 million in 2019), most of which came from stores and salvage sales ($107 million), non-cash contributions ($106 million) and government grants ($14 million).

Expenses totaled $230 million (not including $6 million in depreciation) with the largest expenses reported to be compensation ($86 million) and cost of goods sold ($106 million).  4,310 employees (exactly the same as in 2022) received $86 million in compensation (an average of $20,000 indicating many part-time employees). 24 employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $562,484:  Mark A Arens, CEO
• $404,669:  Mark O Kahrs, EVP
• $407,339:  C Dawayne Barnett, CFO
• $282,886:  Jason E Ryback, Facilities Director
• $248,632:  Kenneth Somogyi, Director of IT
• $168,001:  Jeffrey G Cartnal, VP
• $223,706:  Kristy M Lance, VP
• $160,400:  Alisson Nichols, VP, Training an Development

Goodwill Industries of Houston

Goodwill Industries of Houston reported total revenue of $211 million in 2022 (compared to $193 million in 2021 and $142 million in 2020), most of which came from store sales ($116 million) and non-cash contributions ($91 million).

Expenses totaled $180 million (not including $2 million in depreciation) with the largest expenses reported to be cost of goods sold ($86 million), compensation ($56 million), and occupancy ($26 million).  4,345 employees received $56 million in compensation (an average of $13,000 which indicates many part-time employees).  12 employees received more than $100,000 in compensation with the 7 most highly compensated reported to be:

• $904,675:  Steven Lufburrow, President and CEO
• $482,507:  Bob Dugas, COO
• $453,658:  Robert Woods, CFO
• $325,749:  Teresa Ramsey, VP, HR
• $311,027:  Christopher Holman, VP, Donated Goods
• $250,463:  Alma Duldulao-Ybarra, VP, Workforce Development
• $186,762:  Barbara Parker, VP, Fund Development

Goodwill Industries of Houston paid for companion travel and health or social club dues or initiation fees.

Note:  The 2023 Form 990 was not available at the time of writing.

Goodwill of North Georgia

Goodwill of North Georgia is based in Decatur, Georgia.  Total revenue was $180 million in 2023 (compared to $174 million in 2022, $178 million in 2021, $133 million in 2020 and $153 million in 2019) with the largest source reported to be non-cash contributions ($166 million).

Expenses totaled $165 million (not including $7 million in depreciation) with the largest expenses reported to be compensation ($96 million) and occupancy ($37 million). 5,878 employees received $96 million in compensation (an average of $16,000 indicating many part-time employees).  25 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

• $903,027:  Keith T Parker, President and CEO
• $745,108:  Delfia McKinney, VP, Donated Goods Retail
• $580,032:  Scott A Parry, VP, Facilities Services
• $543,898:  Elaine Armstrong, VP, Marketing
• $479,250:  Angela L Staup, VP, Human Resources
• $444,423:  Mariangela Corales, VP, General Counsel and Com
• $429,537:  Jenny R Taylor, VP, Career Services
• $351,933:  Timothy A O’Connell, CFO
• $285,693: Brian East, Executive Director EGR

Goodwill Industries of Southern California

Goodwill Industries of Southern California – a Los Angeles based organization -reported total revenue of $288 million in 2023 (compared to $280 million in 2022, $263 million in 2021, $165 million in 2020 and $254 million in 2019), most of which came from retail stores ($151 million), and non-cash contributions ($114 million).

Expenses totaled $270 million (not including $3 million in depreciation) in 2023 with the largest expenses reported to be cost of goods sold ($106 million), fees for outside services which are primarily categorized as program, general and management, or fundraising ($60 million), occupancy ($45 million), and compensation ($38 million).

2,581 employees received $38 million in compensation (an average of $15,000 indicating many part-time employees) with the 9 most highly compensated reported to be:

• $749,027:  Patrick McClenahan, President and CEO
• $566,958:  Craig Levra, COO*
• $380,725:  Elizabeth Schwalbach, CHRO*
• $232,832:  John Dell, VP, IT
• $211,456:  Jillian Soto, Director of HR Leave Management
• $192,431:  Michelle Tan, Controller
• $187,914:  Sharat S Surve, Sr Director, Finance and Business Strategy
• $183,799:  Jessica C Rodriguez, WCG Regional Impact Officer Inland Emp
• $168,275:  Jeanelle Arias, CFO (thru 3/23)

A “*” indicates a portion of compensation was paid by a related organization

Evergreen Goodwill of NW Washington

Evergreen Goodwill of NW Washington is based in Seattle, WA and reported total revenue of $142 million in 2023 (compared to $149 million in 2022, $115 million in 2021,  $98 million in 2020 and $127 million in 2019), most of which came from retail and salvage ($137 million).

Expenses totaled $143 million (not including $6 million in depreciation) in 2023 with the largest expenses reported to be compensation.  3,286 employees received $93 million in compensation (an average of $28,000 which appears to mean there were many part-time employees).  13 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

• $494,248:  Daryl Campbell, President and CEO
• $397,573:  Mai Nguyễn, COO/CFO
• $268,076:  Derieontay Sparks, VP, Retail Operations
• $226,831:  Eileen Aparis, VP, Mission
• $200,183:  Suzanne Ebling, VP, HR
• $185,514;  Stephen Jones, Sr Director of Logistics
• $183,939:  Brenda Glasgow, Director of IT
• $182,736:  Alyssa Grigg, Sr Director of Marketing and Communications
• $180,503:  Elbert Fish III, Sr Director of Loss Prevention and Safety
• $169,269:  Brent Frerichs, Division VP, E-Commerce and Retail

Goodwill Industries of Central Arizona

Goodwill Industries of Central Arizona is legally known as Goodwill of Central and Northern Arizona. This Phoenix-based organization is one of the largest Goodwill organizations with a reported $301 million in revenue in 2023 (compared to $273 million in 2022, $248 million in 2021, $186 million in revenue in 2020 and $191 million in 2019), primarily from thrift operations ($293 million).

Expenses totaled $291 million (not including $7 million in depreciation) with the largest expenses reported to be compensation ($166 million) and occupancy ($63 million).

11,698 employees received $166 million in compensation (an average of $14,000 which indicates many part-time employees).

67 employees received more than $100,000 in compensation with the 14 most highly compensated reported to be:

• $835,009:  Timothy O’Neil, President and CEO
• $608,322:  Jackie Halleen, EVP, Chief Mission Officer
• $453,109:  Susan Barnes, SVP and CFO
• $443,920:  Spencer Ray, SVP, CAO
• $438,964:  Mona Stone, SVP, General Counsel and CCO
• $339,253:  Adam Lewis, SVP, Chief Retail Officer
• $316,444:  Belinda Banger, SVP, Chief Admin Officer
• $296,581:  Phillip Schonour, VP, Learning and Development
• $294,993:  AimeeMcIntosh, VP, Strategy
• $290,115:  Cindy Woodward, SVP, Chief HR Officer
• $279,408:  Jonah Ansell, SVP of Brand Strategy
• $263,329:  Robert Ghisolfo, SVP, Chief Mission Officer
• $248,379:  Holly Schor, Executive Director – Maryland Operations
• $245,524:  Michel Ward, VP, Asset Protection-Org Risk

Goodwill Industries of South Florida

Miami-based Goodwill Industries of South Florida reported total revenue of $178 million in 2023 (compared to $172 million in 2022, $144 million in 2021, $127 million in 2020 and $159 million in 2019) with most revenue coming from non-cash contributions ($84 million), inventory sales ($51 million)  and laundry services, custodial contracts and business services($38 million).

Expenses totaled $176 million in 2023 with the primary expenses reported to be compensation ($94 million), materials and supplies ($36 million), and occupancy ($23 million).

3,785 employees received $94 million in compensation (an average of $25,000 which indicates many part-time workers).  18` employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

• $630,821:  David Landsberg, President and CEO
• $329,623:  Carlos Hernandez, COO
• $252,004:  Beatriz Anazco, CFO
• $235,615:  Lourdes De La Mata-Little, VP, Marketing and Development
• $229,689  Brett Bartschi, VP, Retail
• $224,529:  Angelica Gomez, VP, IT
• $211,983:  Eduardo Dominguez, VP, Apparel Manufacturing
• $192,522: Darrell Cunningham, VP, Mission Services
• $188,833:  Mark Marchioli, VP, Business Development
• $169,999:  William Eckler, VP Laundry

It is also important to note the organization paid for companion travel.

David Landsberg received $75,274 in the 457 F Plan.

Goodwill Industries of South Florida made a loan to David Postrana, the former CEO for $75,000.  The balance due is $550,000.  See Schedule L, Part V of the Form 990 for more information.  Note:

Goodwill Industries of the Columbia Willamette

Goodwill Industries of the Columbia Willamette is based in Portland, Oregon.  In 2023, the organization reported total revenue of $211 million (compared to $196 million in 2022, $191 million in 2021) in 2023 with most revenue attributable to sale of donated material ($175 million) and contributions, gifts and grants ($15 million).

Expenses totaled $165 million (not including $9 million in depreciation) with the largest expenses reported to be compensation:  3,566 employees received $106 million in compensation (an average of $30,000 which indicates many part-time employees).  13 employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $819,814:  Michael Miller, CEO Emeritus
• $749,064:  Catherine Hannam, President, CEO
• $328,071:  Karen Stores, Finance Director
• $275,223:  Todd Silbernagel, Director, Ops
• $267,116:  David Miller, Director, Vocation Service
• $263,935:  John Hannam, Director, Retail Marketing
• $255,744:  Helen Yu, Director, HR
• $181,597:  Simmony Panfilio-Davidson, Asst to President

It appears but is unclear if Catherine Hannam and John Hannam are related.

Goodwill Industries of North Central Wisconsin

Goodwill Industries of North Central Wisconsin, based in Menasha reported total revenue of $106 million in 2023 (compared to $106 million in 2022, $117 million in 2021, $81 million in 2020 and $99 million in 2019) with the primary source being sale of donated goods ($57 million) and non-cash contributions ($39 million).

Expenses totaled $97 million (not including $3 million in depreciation) with the largest expenses reported to be cost of goods sold ($39 million) and compensation ($41 million).

2,357 employees received $41 million in compensation (an average of $17,000 which indicates many part-time employees).  17 employees received more than $100,000 with the 8 most highly compensated reported to be:

• $401,275:  Christian Hess, President and CEO
• $265,104:  Sabrina Kloehn, CFO
• $256,296:  Anna Wilcox, Chief Mission Officer
• $243,716:  Katrina Van Gompel, COO
• $206,835:  Laurie Collins, VP, HR
• $193,358:  Paul Strei, Director of IT
• $171,825:  Kristen Rihn VP, Retail
• $165,509:  Jennifer Moore, VP of Programs and Partners*

“*” Received a severance payment of 463,622 at time of separation.

Goodwill of Central and Southern Indiana

Goodwill of Central and Southern Indiana – based in Indianapolis – reported total revenue of $182 million in 2023 (compared to $166 million in 2022, $154 million in 2021, $118 million in 2020 and $124 million in 2019) with donated good sales ($146 million) the primary source of revenue.

Expenses totaled $166 million (not including $6 million in depreciation) with the largest expense reported to be compensation:  8,765 employees received $112 million in compensation (an average of $13,000 which indicates many part-time employees).  33 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

• $695,318:  Kent Kramer, President and CEO
• $326,407:  Eric Schlegel, VP, Retail
• $320,713:  Betsy Delgado, VP, Mission
• $281,058:  Brodie Sears, VP, Retail, Facilities, and RE
• $251,976:  Jay Lytle, VP and CIO
• $239,207:  Rachel Eble, SVP, Chief Philanthropy Officer
• $226,212:  Ivan Cropper, VP, Marketing and DEI
• $223,673:  Lisa Allen, VP and Chief HR Officer
• $194,658:  Daniel J Riley, SVP and CFO

The organization made gross up payments to Kent Kramer to compensate him for FICA limits and retirement plan contribution plan limits.

In summary, Goodwill as a total organization is divided into 161 autonomous organizations (and this can be clearly seen by how each organization reports expenses), most of whom appear to never spend as much as they raise.  As such, each organization has executive compensation, with the most senior executive receiving $401,000 – $905,000 annually, or an average of $700,000.  This is important to point out because looking only at the management oversight organization – Goodwill Industries International – does not provide a complete picture of how much is paid out in executive compensation. If 161 organizations pay an average President $700,000 annually, then Goodwill is spending approximately $113 million annually to compensate 161 employees.  If Goodwill paid half of the average or $350,000 to each of the 161 CEO’s, then Goodwill is spending $56 million annually on CEO compensation.  It is also important to point out 10 of the 12 (83%) CEO’s listed above are male while 2 of the 12 (17%) are female.