Executive Compensation at Goodwill (2024)

Goodwill Industries was established in 1902 and is widely known across the country as the place where we all donate clothing and household goods to help others. There are 150 Goodwill Industries autonomous organizations and more than 4,200 retail stores in the US and Canada and an estimated 11 Goodwill organizations in other countries that generated an estimated $8 billion in revenue in 2024.

Goodwill Industries International, Inc is the executive member association organization that provides oversight, support, expertise, and products to local agencies (each local agency/organization is a separate 501 (c) (3) that operates independently and pays membership dues to support Goodwill Industries International, Inc.).

This analysis reports the executive compensation of Goodwill Industries International, Inc. that oversees all the Goodwill organizations and 12 of the largest member Goodwill organizations (of the 161). To see revenue, expenses, assets, liabilities and other public information of local Goodwill organizations, look to the individual IRS Form 990’s of specific Goodwill Industries agencies  (i.e. Goodwill Industries of Greater New York and Northern New Jersey, Goodwill Industries of Northwest North Carolina).

The bottom line:  The CEO’s of 12 of the largest Goodwill organizations received $405,215 – $960,943 annually in compensation with the average being $670,000 in 2024.  If the 150 Goodwill organizations paid the CEO the average compensation, then Goodwill spent more than $100 million on CEO compensation in 2024.

Goodwill Industries International

Goodwill Industries International is actually one of the “smaller” Goodwill organizations since its role is to oversee all the Goodwill member organizations. Total revenue in 2024 was $93 million (compared to $71 million in 2023, $62 million in 2022, $66 million in 2021 and $77 million in 2020) with the primary source being  contributions, gifts, and grants ($31 million), government grants ($29 million), and membership dues from Goodwill organizations ($26 million).

Expenses totaled $79 million with the largest expenses reported to be grants ($32 million – primarily to Goodwill organizations) and compensation.  207 employees received $26 million in compensation which equates to an average of $126,000.  However, only 84 employees received more than $100,000 with the 12 most highly compensated reported to be:

• $724,605:  Steven C Preston, CEO
• $486,576:  David Eagles, COO
• $399,184:  Martin Scaglione, Chief Mission Officer
• $375,720:  Onney Crawley, Chief Marketing Officer
• $370,755:  Ceri Danheux, Chief Information and Technology Officer
• $359,187:  Wendi Copeland, Chief Mission and Partnership Officer
• $328,177:  Catalina Serna-Valencia, CFO
• $325,899:  James Hill, VP, Donated Goods Retail
• $304,250:  Meghan Garrett, Chief Legal Officer and General Counsel
• $288,609:  Marla Jackson, VP, Quality Foundations
• $284,339:  Timasha Woods, VP, HR
• $258,736:  Regina Nelson, General Counsel

Goodwill of Colorado

Goodwill of Colorado is formally known as Discover Goodwill of Southern and Western Colorado. Based in Colorado Springs, Goodwill of Colorado’s most recent Form 990 (2024) reports total revenue of $183 million, most of which came from non-cash contributions ($87 million) and sales of inventory ($61 million).

Expenses totaled $162 million with the largest expense reported to be compensation:  6,108 employees received $106 million in compensation (which equates to an average compensation of $17,000 which indicates many part-time employees).  25 employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $685,733:  Karla Grazier, President, CEO
• $315,618:  Tim Cooper, COO
• $282,095:  Thomas R Wildenberg, CFO
• $228,696:  Gary R Smith, CMO
• $225,504:  Alison McGilchrist, VP, Marketing and Development
• $206,446:  Sara Agre, VP, Strategic Planning
• $159,973:  Heather Berens, Director II, Finance
• $197,465:  Shery Richer, Director III, Retail Ops

Goodwill of Colorado paid for health or social club dues or initiation fees.

Goodwill Retail Services

Goodwill Retail Services reports total revenue of $203 million in 2024 (compared to $206 million in 2023, $200 million in 2022, $198 in 2021, $135 million in 2020 and $171 million in 2019), most of which came from non-cash contributions ($156 million).

Expenses totaled $206 million (including $11 million in depreciation) with the largest expense reported to be compensation. 7,073 employees received $98 million in compensation (an average of $14,000 which indicates many part-time employees). 20 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

• $908,671:  Jacqueline Hallberg, President and CEO*
• $590,599:  Jeffrey Docalavich, Assistant Treasurer*
• $514,707:  Scott Dexter, Chief Retail Officer
• $395,025:  Basil Buchko, Assistant Secretary*
• $369,322:  Dan Michael, VP
• $324,620:  Shawn McCourt, VP
• $348,228:  Jason Burns, VP
• $203,230:  James Tipton, Director
• $173,669:  Robert Lichtfuss, Director

A “*” indicates all or part of the compensation was paid by a related organization

Mers Missouri Goodwill Industries

St. Louis-based Mers Missouri Goodwill Industries reports total revenue of $252 million in 2024 (compared to $247 in 2023, $224 in 2022, $210 million in 2021, $147 million in 2020 and $189 million in 2019), most of which came from stores and salvage sales ($109 million), non-cash contributions ($107 million) and government grants ($15 million).

Expenses totaled $241 million (including $6 million in depreciation) with the largest expenses reported to be compensation ($88 million) and cost of goods sold ($107 million).  4,103 employees received $88 million in compensation (an average of $21,000 indicating many part-time employees). 8 employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $591,461:  Mark A Arens, CEO
• $419,171:  C Dawayne Barnett, CFO
• $322,637:  Mark O Kahrs, EVP
• $277,263:  Jason E Ryback, Facilities Director
• $205,649:  Kristy M Lance, VP
• $191,722:  Kenneth Somogyi, Director of IT
• $191,428:  Tori Basile, Regional District Manager
• $184,717:  Brandy Zoellner, Regional District Manager

Goodwill Industries of Houston

Goodwill Industries of Houston reported total revenue of $225 million in 2024 (compared to $213 million in 2023, $211 million in 2022, $193 million in 2021 and $142 million in 2020), most of which came from store sales ($124 million) and non-cash contributions ($93 million).

Expenses totaled $213 million (including $5 million in depreciation) with the largest expenses reported to be cost of goods sold ($93 million), compensation ($66 million), and occupancy ($28 million).  3,840 employees received $66 million in compensation (an average of $17,000 which indicates many part-time employees).  13 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

• $503,615:  Steven Lufburrow, Former President and CEO
• $440,469:  Michael Winckler, President and CEO
• $318,742:  Bob Dugas, Former COO
• $309,188:  Robert Woods, CFO
• $269,469:  Alma Duldulao-Ybarra, Chief People Officer
• $232,038:  Barbara Parker, VP, Fund Development
• $176,695:  Christopher Holman, Former VP, Donated Goods
• $158,270:  Adel Karam, COO
• $134,079:  Sherrie Smith, Director of Store Operations
• $133,921:  Rolf Halverson, Senior Director of Operations

Goodwill Industries of Houston paid for companion travel and health or social club dues or initiation fees.

Goodwill of North Georgia

Goodwill of North Georgia is based in Decatur, Georgia.  Total revenue was $189 million in 2024 (compared to $180 million in 2023, $174 millionin 2022, $178 million in 2021, $133 million in 2020 and $153 million in 2019) with the largest source reported to be non-cash contributions ($173 million).

Expenses totaled $189 million (including $6 million in depreciation) with the largest expenses reported to be compensation ($108 million) and occupancy ($39 million). 6,160 employees received $108 million in compensation (an average of $18,000 indicating many part-time employees).  58 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

• $785,321:  Keith T Parker, President and CEO
• $561,622:  Delfia McKinney, VP, Donated Goods Retail
• $388,36:  Jenny R Taylor, VP, Career Services
• $385,123:  Timothy A O’Connell, CFO
• $383,506:  Scott A Parry, VP, Facilities Services
• $335,425:  Elaine Armstrong, VP, Marketing
• $331,867:  Mariangela Corales, VP, General Counsel and Com
• $289,646:  Angela L Staup, VP, Human Resources
• $285,458: Brian East, Executive Director DGR

Goodwill Industries of Southern California

Goodwill Industries of Southern California – a Los Angeles based organization -reported total revenue of $281 million in 2024 (compared to $288 million in 2023, $280 million in 2022, $263 million in 2021, $165 million in 2020 and $254 million in 2019), most of which came from retail stores ($149 million), and non-cash contributions ($102 million).

Expenses totaled $285 million (including $3 million in depreciation) in 2024 with the largest expenses reported to be cost of goods sold ($106 million), fees for outside services which are primarily categorized as program, general and management, or fundraising ($65 million), occupancy ($47 million), and compensation ($38 million).

2,566 employees received $38 million in compensation (an average of $15,000 indicating many part-time employees) with the 10 most highly compensated reported to be:

• $736,464:  Patrick McClenahan, President and CEO
• $571,604:  Craig Levra, COO*
• $382,482:  Elizabeth Schwalbach, CHRO*
• $341,226:  Albert Kim CFO
• $318,445:  Nicole Vermeer, Chief Development Officer
• $239,030:  John Dell, VP, IT
• $220,172:  Jillian Soto, Director of HR Leave Management
• $203,712:  Michelle Tan, Controller
• $201,818:  Sharat S Surve, Sr Director, Finance and Business Strategy
• $200,690:  Arturo Montanez, Jr, Director of Facilities

A “*” indicates a portion of compensation was paid by a related organization

Evergreen Goodwill of NW Washington

Evergreen Goodwill of NW Washington is based in Seattle, WA and reported total revenue of $150 million in 2024 (compared to $142 million in 2023, $149 million in 2022, $115 million in 2021,  $98 million in 2020 and $127 million in 2019), most of which came from retail and salvage ($143 million).

Expenses totaled $156 million (including $7 million in depreciation) in 2024 with the largest expenses reported to be compensation.  3,020 employees received $99 million in compensation (an average of $33,000 which appears to mean there were many part-time employees).  13 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

• $491,336:  Daryl Campbell, Former President and CEO (the 3/24)
• $398,665:  Mai Nguyễn, Former COO/CFO (thru 10/24)
• $288,728:  Derieontay Sparks, VP, Retail Operations
• $234,636:  Quanchesca Ward, Chief People Officer
• $233,728:  Eileen Aparis, VP, Mission
• $189,866:  Brenda Glasgow, Director of IT
• $185,058;  Stephen Jones, Sr Director of Logistics
• $183,948:  Brent Frerichs, Division VP, E-Commerce and Retail
• $160,490:  Alyssa Grigg, Sr Director of Marketing and Communications
• $152,555:  Deborah Mamallo, Director of Procurement and Facilities

Goodwill Industries of Central Arizona

Goodwill Industries of Central Arizona is legally known as Goodwill of Central and Northern Arizona. This Phoenix-based organization is one of the largest Goodwill organizations with a reported $346 million in revenue in 2024 (compared to $301 million in 2023, $273 million in 2022, $248 million in 2021, $186 million in revenue in 2020 and $191 million in 2019), primarily from thrift operations ($305 million).

Expenses totaled $348 million (including $7 million in depreciation) with the largest expenses reported to be compensation ($173 million) and occupancy ($69 million).

11,596 employees received $173 million in compensation (an average of $15,000 which indicates many part-time employees).

78 employees received more than $100,000 in compensation with the 11 most highly compensated reported to be:

• $960,943:  William Rogers, President and CEO*
• $843,604:  Timothy O’Neil, President and CEO
• $529,123:  Narendra Jagroop, CFAO*
• $520,787:  Jackie Halleen, Business Consultant
• $472,920:  Adam Lewis, SVP, Chief Retail Officer
• $469,331:  Mona Stone, SVP, General Counsel and CAO
• $450,976:  Robert Ghisolfo, Former SVP, Chief Mission Officer (thru 10/24)
• $419,611:  Susan Barnes, SVP and CFO
• $311,805:  Cindy Woodward, SVP, Chief HR Officer
• $305,710:  Valeria Culliver, COO*
• $305,073:  Michel Ward, VP, Asset Protection-Org Risk

“*” indicates all or a portion of compensation was from a related organization

Goodwill Industries of Central Texas

Austin-based Goodwill Industries of Central Texas reported total revenue of $206 million in 2024 (compared to $207 million in 2023) with the largest sources assisted employment ($89 million) and non-cash contributions ($81 million).  Expenses totaled $202 million with the largest expenses reported to be supplies ($87 million), compensation ($74 million), and occupancy ($20 million).

2,942 employees received $74 million in compensation which equates to an average compensation of $25,000 which indicates many part-time employees.  31 employees received more than $100,000 in. compensation with 7 of the most highly compensated reported to be:

• $432,087:  Bob Neville, Chairman and CEO
• $300,710:  Jennifer Lynn Carter, Chief Mission Officer
• $283,867:  Scottie Hillman, Former COO (thru 8/24)
• $253,637:  Aaron Moncibaiz, General Counsel
• $228,409:  Tracie Stookesberry, Former Treasurer and CFO (thru 10/24)
• $223,522:  Theresa Rappaport, Superintendent
• $215,251:  Keith Sommer, VP, Talent Solutions

Goodwill Industries of South Florida

Miami-based Goodwill Industries of South Florida reported total revenue of $196 million in 2024 (compared to $$178 million in 2023, $172 million in 2022, $144 million in 2021, $127 million in 2020 and $159 million in 2019) with most revenue coming from non-cash contributions ($97 million), inventory sales ($56 million)  and laundry services, custodial contracts and business services($39 million).

Expenses totaled $185 million in 2024 (including $3 million in depreciation) with the primary expenses reported to be compensation ($99 million), materials and supplies ($38 million), and occupancy ($24 million).

3,352 employees received $99 million in compensation (an average of $30,000 which indicates many part-time workers).  22` employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $614,397:  David Landsberg, President and CEO
• $359,728:  Carlos Hernandez, COO
• $227,188: Darrell Cunningham, VP, Mission Services
• $225,893:  Angelica Gomez, VP, IT
• $223,998:  Joseph Hornstein, VP, Development
• $222,900:  Eduardo Dominguez, VP, Apparel Manufacturing
• $206,779:  Mark Marchioli, VP, Business Development
• $185,134:  William Eckler, VP Laundry

Goodwill Industries of the Columbia Willamette

Goodwill Industries of the Columbia Willamette is based in Portland, Oregon.  In 2024, the organization reported total revenue of $216 million (compared to $211 million inn 2023, $196 million in 2022, and $191 million in 2021) with most revenue attributable to sale of donated material ($182 million) and contributions, gifts and grants ($16 million).

Expenses totaled $193 million (including $10 million in depreciation) with the largest expenses reported to be compensation:  3,622 employees received $117 million in compensation (an average of $32,000 which indicates many part-time employees).  16 employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $883,001:  Michael Miller, CEO Emeritus
• $820,785:  Catherine Hannam, President, CEO
• $344,800:  Karen Stores, Finance Director
• $292,488:  Todd Silbernagel, Director, Ops
• $279,257:  David Miller, Director, Vocation Service
• $277,227:  John Hannam, Director, Retail Marketing
• $269,558:  Helen Yu, Director, HR
• $187,295:  Simmony Panfilio-Davidson, Asst to President

It appears but is unclear if Catherine Hannam and John Hannam are related.

Goodwill Industries of North Central Wisconsin

Goodwill Industries of North Central Wisconsin, based in Menasha reported total revenue of $107 million in 2024 (compared to $106 million in 2023, $106 million in 2022, $117 million in 2021, $81 million in 2020 and $99 million in 2019) with the primary source being sale of donated goods ($57 million) and non-cash contributions ($40 million).

Expenses totaled $101 million (including $3 million in depreciation) with the largest expenses reported to be cost of goods sold ($40 million) and compensation ($42 million).

2,250 employees received $42 million in compensation (an average of $19,000 which indicates many part-time employees).  19 employees received more than $100,000 with the 8 most highly compensated reported to be:

• $405,215:  Christian Hess, President and CEO
• $276,074:  Sabrina Kloehn, CFO
• $267,597:  Anna Wilcox, Chief Mission Officer
• $256,549:  Katrina Van Gompel, COO
• $200,550:  Laurie Collins, VP, HR
• $198,706:  Paul Strei, Director of IT
• $189,351:  Jake Lepke, Director of Facilities Management
• $169,391:  Kristen Rihn VP, Retail

In summary, Goodwill as a total organization is divided into 150 autonomous organizations (and this can be clearly seen by how each organization reports expenses), most of whom appear to never spend as much as they raise.  As such, each organization has executive compensation, with the most senior executive receiving $400,000 – $900,000 annually, or an average of $670,000.  This is important to point out because looking only at the management oversight organization – Goodwill Industries International – does not provide a complete picture of how much is paid out in executive compensation. If 150 organizations paid an average President $670,000 annually, then Goodwill is spending approximately $100 million annually to compensate 150 employees.  If Goodwill paid half of the average or $335,000 to each of the 150 CEO’s, then Goodwill is spending $50 million annually on CEO compensation.  It is also important to point out 10 of the 12 (83%) CEO’s listed above are male while 2 of the 12 (17%) are female.  And lastly, the overall average compensation of the thousands and thousands of Goodwill employees is likely attributable to having many part time employees paid lower wages.