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Fundraising at the World Wildlife Fund
The World Wildlife Fund (WWF) is a major fundraiser for environmental conservation. Based in Washington, DC, WWF, a 501 (c) (3) raised $226 million in 2017 from three sources:
- $156 million (69% of revenue): contributions, gifts, and non-governmental grants
- $ 58 million (26% of revenue): government grants
- $12 million (5% of revenue): investment income, investment gain, royalties, list rental, etc.
Key information related to fundraising are summarized as follows: Read more 
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