11
Aug
Banning the Word “Strategic”
We have a strategic plan. It’s called doing things. ~Herb Kelleher
Strategic is one of those words that stop most people in their tracks. It’s a wow word, as in powerful, especially when used in conjunction with other words: strategic plan, strategic advice, strategic research, strategic communication, strategic marketing, strategic management, strategic innovation, strategic goals, strategic direction, strategic leadership, and my personal favorite: strategic partnership or alliance (what is so novel about working with other people, teams, or companies?). Read more 
Paddock Post 