Where Does $100 to the American Psychological Association Go?
The American Psychological Association (APA) is a tax-exempt, non-profit professional organization with more than 122,000 members, although the APA is not a trade association. Â Consequently, membership dues make up a very small portion of total revenue ($4 million out of $132 million in 2019) while licensing fees, which provided $80 million (or about 60% of total revenue) followed by books and journal subscriptions that provided $24 million (nearly 20% of total revenue) appear to be the bread and butter of the APA.
Unlike most non-profits, contributions, gifts and grants provided a negligible amount of income to the APA (less than $2 million in 2019), making the APA a unique non-profit whose reliance is not on donors, but instead licensees. Read more 
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