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Posts tagged ‘Microsoft’


“Where’d You Go, Bernadette”

Where’d You Go, Bernadette” by Maria Semple is a hilarious story about a family that lives in Seattle, Washington. Bernadette Fox is an architect who moves from Los Angeles, California with her husband, Elgin Branch whose animation company was acquired by Microsoft. Bernadette and Elgin didn’t have to leave sunny California but after she experiences a career crisis (which she refers to as the “hideous event“) and a strong recommendation to come north from Big Brother (the author’s affectionate name for Microsoft), the couple decide to pack up and relocate to “Rain City.” Read more »


The Apple of Our Eye….Steve Jobs

“Steve Jobs” by Walter Isaacson was recently published and is a must read for anyone interested in Apple and the technology industry.  The publication of a biography just a few weeks after the death of the star is usually a red flag:  how could anyone put together a biography and have it published within days of the memorial service? It almost reeks of sensationalism but this book was not whipped up overnight. Read more »

Microsoft and Apple….The USA and Switzerland

Microsoft and Apple remind me of the United States and Switzerland. Each has their place front and center in the world market yet no two modern companies or countries could be more different in how they operate and what they produce. All four entities tend to evoke strong opinions among admirers and detractors. Read more »