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May 21, 2022

Executive Compensation at No Kid Hungry

by Anne Paddock

No Kid Hungry is actually a national campaign started in 2010 by Share Our Strength (SOS), a tax-exempt, non-profit 501 (c) 3 whose focus is on ending childhood hunger in the United States although they do limited international work.  Based in Washington, DC, SOS does this by raising funds and awarding grants (20% of revenue in 2020; 12% in 2019) and advocating for this disadvantaged group.

SOS has 17 voting members (directors) of the governing body; 11 (65%) of whom are male; 6 (35%) of whom are female.

Key information from the Form 990 (2019 for the year ending June 30, 2020) include:

  • In 2020, total revenue was $160 million, which was a significant increase from the the $75 million raised in 2019 and the $66 million in 2018, due to increased contributions, gifts, and grants.  This appears to be due to significant fundraising efforts by the organization.
  • Expenses totaled $86 million (54% of revenue), allocating the remaining revenue – $74 million – to general assets (savings) which increased net assets from $41 million at the beginning of the year to $115 million at year-end.
  • 54% of revenue was spent; 46% of revenue was not spent and added to the general fund (savings)
  • 21% of revenue was given in grants to other organizations who feed hungry children. These organizations have to deduct their costs (i.e. staff, office, etc) from these grants
  • 33% of revenue was used for organization compensation, fees (primarily fundraisers), office, travel, conferences, advertising, and promotion

As illustrated above, about one-half of your donation was used to pay organization expenses and provide grants to organizations feeding hungry kids while the other half was put into savings.

The largest expenses were grants ($33 million) and compensation ($28 million). 334 employees received $28 million in compensation which equates to an average compensation of $82,000.  54 employees received more than $100,000 in compensation.  The 18 most highly compensated employees were reported to be:

  • $489,966:  William H Shore, Founder, Executive Chairman, Director
  • $487,040:  Thomas Nelson, President and CEO, Secretary
  • $358,427:  Peter Kaye, Former Chief, Revenue and Marketing (until 5/2019)
  • $314,035:  Charles Scofield, EVP
  • $269,971:  Diana Hovey, SVP, Corporate Partnerships
  • $265,573:  Lisa Davis, SVP, No Kid Hungry Program
  • $264,597:  Debbie Shore, Co-Founder
  • $255,941:  Serena Williams, SVP, Chief People Officer
  • $249,492:  Jill Davis, SVP, Chief Revenue Officer
  • $237,983:  Jessica Sherry, SVP, CFO
  • $237,545:  Richard Kostro, SVP, CIO
  • $230,280:  Amy Zganjar, SVP, Development
  • $207,217:  Clay Dunn, SVP, Chief Comm. Officer (until 9/2019)
  • $198,293:  Diane Clifford, Managing Director, Constituent Dev and Ops
  • $195,589:  Eliott Gaskins, Managing Director, Development
  • $181,961:  Julie Chen, General Counsel
  • $172,747:  Andrea Hoefling, Director, Development (national market)
  • $169,174:  Stacy Roth, Managing Director, Organizational Planning

As illustrated above, the 18 most highly compensated employees received nearly $5 million in compensation. Important to note is that the co-founder, William Shore received nearly $500,000 in compensation as did the President and CEO (having two top salaried executives is unusual but not unheard of) making the top management a $1 million position. In addition, it is important to note there are two founders:  William Shore and Debbie Shore who both work 40 hours per week.  However, William Shore received nearly $500,000 in compensation while Debbie Shore received nearly $265,000.  Collectively, the Shore’s received nearly $800,000 in compensation in 2020.

11 of the 18 (61%) most highly compensated employees are female while 7 (including the top 4) of the 18 (39%) are male.  Interestingly, the Board is comprised of 17 voting members, 16 of whom are independent; 6 of the 17 (35%) are female while 11 of the 17 (65%) are male.

The organization paid for a housing allowance or a residence for personal use. Specifically, William Shore received a housing allowance of $3,000 per month.

The organization also paid for companion travel but no detail was provided.

Thomas Nelson received a contribution of $58,431 to his 457 (F) retirement plan.

Peter Kaye received a severance payment of $144,461.

52 independent contractors received more than $100,000 in compensation.  The 5 most highly compensated independent contractors were reported to be:

  • $1,496,578:  Concord Litho Group, of Concord, NH for direct mail and digital on-line fundraising
  • $  870,283:  Ascenta Group (formerly Appco Group), of NY, NY for face-to-face fundraising
  • $  806,170:  Cornucopia Inc DBA Bond Events, of Bethesday, MD for event services
  • $  729,854:  RTI International, of Raleigh, NC for external program evaluation
  • $  620,000:  Showtime on the Piers, of NY, NY for NYC Wine and Food Festival

To read the IRS Form 990 (2019 for the year ending June 30, 2020), click here.

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