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December 15, 2022

Executive Compensation at Goodwill (2020)

by Anne Paddock

Goodwill Industries was established in 1902 and is widely known across the country as the place where we all donate clothing and household goods to help others. There are 165 Goodwill Industries autonomous organizations and more than 4,200 retail stores in the US and 17 countries that generated an estimated $7-$8 billion in revenue in 2020.

Goodwill Industries International, Inc is the executive member association organization that provides oversight, support, expertise, and products to local agencies (each local agency/organization is a separate 501 (c) (3) that operates independently and pays membership dues to support Goodwill Industries International, Inc.).

This analysis reports the executive compensation of Goodwill Industries International, Inc. that oversees all the Goodwill organizations and the 12 largest member Goodwill organizations (of the 165). To see revenue, expenses, assets, liabilities and other public information of local Goodwill organizations, look to the individual IRS Form 990’s of specific Goodwill Industries agencies  (i.e. Goodwill Industries of Greater New York and Northern New Jersey, Goodwill Industries of Northwest North Carolina).

Goodwill Industries International

Goodwill Industries International is actually one of the “smaller” Goodwill organizations since its role is to oversee all the Goodwill member organizations. Total revenue in 2020 was $77 million with the primary source being contributions, gifts, and grans ($30 million), government grants ($25 million) and membership dues from Goodwill organizations ($20 million).

Expenses totaled $52 million with the largest expenses reported to be grants ($29 million – primarily to Goodwill organizations) and compensation.  133 employees received $15 million in compensation which equates to an average of $113,000.  However, only 42 employees received more than $100,000 with the 10 most highly compensated reported to be:

  • $469,247:  Steven C Preston, CEO
  • $375,919:  Brian Itskowitz, Chief Member Advancement Officer
  • $318,747:  David Eagles, COO
  • $263,309:  Wendi Copeland, Chief Mission and Partnership Officer
  • $253,226:  Judy Branzelle, Chief Legal Officer
  • $249,795:  Marla Jackson, CFO
  • $239,994:  Andrea Affeltranger, Senior Consultant
  • $234,772:  Ryan Kuhn, Interim Chief Marketing Officer
  • $214,761:  Deborah Betsch, Chief Learning and Talent Officer
  • $200,522:  John Cunningham, Senior Consultant DGR

Goodwill of Colorado

Goodwill of Colorado is formally known as Discover Goodwill of Southern and Western Colorado. Based in Colorado Springs, Goodwill of Colorado’s most recent Form 990 (2019) reports total revenue of $141 million, most of which came from non-cash contributions ($88 million).

Expenses totaled $91 million with the largest expense reported to be compensation:  4,510 employees received $61 million in compensation (which equates to an average compensation of $14,000 which indicates many part-time employees).  14 employees received more than $100,000 in compensation with the most highly compensated reported to be:

  • $421,936:  Karla Grazier, President, CEO
  • $221,645:  Denise Krug, VP Workforce Development and Community Programs
  • $207,974:  Tim Cooper, VP Sales and Ops
  • $176,026:  Lorrie Molli, VP Innovation and Strategic Planning
  • $169,087:  Bonita Martinez, VP Marketing and Development

Goodwill Colorado paid for health or social club dues or initiation fees.

Goodwill Retail Services

Goodwill Retail Services reports total revenue of $135 million in 2020 (compared to $171 million in 2019), most of which came from non-cash contributions ($116 million).

Expenses totaled $134 million with the largest expense reported to be compensation. 6,362 employees received $68 million in compensation (an average of $11,000 which indicates many part-time employees). 14 employees received more than $100,000 in compensation with the six most highly compensated reported to be:

  • $728,982:  Jacqueline Hallberg, President and CEO*
  • $372,408:  Steven Loos, Asst Secretary (thru 5/20)
  • $348,147:  Jeffrey Docalavich, Assistant Treasurer*
  • $295,448:  Scott Dexter, SVP
  • $232,663:  Shawn McCourt, VP
  • $231,995:  Dan Michael, VP

A “*” indicates compensation was paid by a related organization

Mers Missouri Goodwill Industries

St. Louis-based Mers Missouri Goodwill Industries reports total revenue of $147 million in 2020 (compared to $189 million in 2019), most of which came from stores and salvage sales ($57 million), non-cash contributions ($56 million) and government grants ($18 million).

Expenses totaled $156 million with the largest expenses reported to be compensation ($66 million) and donated program materials ($56 million – it is unclear how donated materials are an expense).  4,095 employees received $66 million in compensation (an average of $16,000 indicating many part-time employees). 11 employees received more than $100,000 in compensation with the six most highly compensated reported to be:

  • $502,943:  David Kutchback, CEO
  • $300,862:  Mark O Kahrs, EVP
  • $295,260:  Mark A Arens, EVP
  • $268,072:  C Dawayne Barnett, CFO
  • $210,403:  Jason E Ryback, Facilities Director
  • $210,231:  Lawrence A Johnson III, VP

Goodwill Industries of Houston

Goodwill Industries of Houston reported total revenue of $142 million in 2020, ,most of which came from store sales ($76 million) and non-cash contributions ($56 million).

Expenses totaled $141 million with the largest expenses reported to be cost of goods sold ($56 million), compensation ($38 million), and occupancy ($27 million).  3,467 employees received 438 million in compensation (an average of $11,000 which indicates many part-time employees).  10 employees received more than $100,000 in compensation with the 5 most highly compensated reported to be:

  • $672,557:  Steven Lufburrow, President and CEO
  • $404,504:  Bob Dugas, COO
  • $328,432:  Tony Van Slyke, VP, CFO
  • $267,396:  Jim Freeze, VP, Donated Goods
  • $192,138:  Alma Duldulao-Ybarra, VP, Workforce Development

Goodwill Industries of Houston paid for companion travel and health or social club dues or initiation fees.  In addition, the organization paid $423,119 to Jim R Smith, Corporate Officer/Chairman Emeritus for rent.

Goodwill of North Georgia

Goodwill of North Georgia is based in Decatur, Georgia.  Total revenue in 2020 was $133 million in 2020 (compared to $153 million in 2019) with the largest source reported to be non-cash contributions ($120 million).

Expenses totaled $150 million with the largest expenses reported to be compensation ($87 million) and occupancy ($32 million). 5,968 employees received $87 million in compensation (an average of $15,000 indicating many part-time employees).  25 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

  • $707,108:  Keith T Parker, President and CEO
  • $588,166:  Paul A Jordan, VP, Finance (thru 10/2019)
  • $391,625:  Delfia McKinney, VP, Donated Goods Retail
  • $303,736:  Elaine Armstrong, VP, Marketing
  • $272,141:  Jenny R Taylor, VP, Career Services
  • $265,434:  Angela L Staup, VP, Human Resources
  • $258,015:  Mariangela Corales, VP, General Counsel and Com
  • $254,772: Brian East, Executive Director EGR
  • $213,257:  Kunal Vyas, Senior Director, IT Ops and Security

Goodwill Industries of Southern California

Goodwill Industries of Southern California – a Los Angeles based organization -reported total revenue of $165 million in 2020 (compared to $254 million in 2019), most of which came from retail stores ($88 million), and non-cash contributions ($51 million).

Expenses totaled $194 million with the largest expenses reported to be cost of goods sold ($55 million), fees for outside services which are primarily categorized as program, general and management, or fundraising ($41 million), occupancy $39 million), and compensation ($37 million).  

2,716 employees received $37 million in compensation (an average of $14,000 indicating many part-time employees) with the 10 most highly compensated reported to be:

  • $458,708:  Patrick McClenahan, President and CEO
  • $342,195:  Craig Levra, COO
  • $253,355:  Elizabeth Schwalbach, VP, Human Resources*
  • $247,542:  Gari Ann Douglas, CFO
  • $205,111:  Patrick Roche, VP, Development
  • $200,742:  Raymond L Tellez, VP, Retail Operations

A “*” indicates a portion of compensation was paid by a related organization

Goodwill Industries of Southern California provide discretionary spending accounts to two employees:  Raymond Tellez and Arturo Montanez, Jr in the form of an auto allowance.

Evergreen Goodwill of NW Washington

Evergreen Goodwill of NW Washington is based in Seattle, WA and reported total revenue of $98 million in 2020 (compared to $127 million in 2019), most of which came from retail and salvage ($94 million).

Expenses totaled $111 million in 2020 with the largest expenses reported to be compensation.  3,432 employees received $71 million in compensation (an average of $21,000 which appears to mean there were many part-time employees).  17 employees received more than $100,000 in compensation with the 6 most highly compensated reported to be:

  • $358,807:  Daryl Campbell, President and CEO
  • $232,075:  Mai Nguyễn, COO/CFO
  • $231,737:  Oluwafunmiso Popoola, VP, Operations
  • $205,232:  Suzanne Ebling, VP, HR
  • $185,985:  Elbert Fish III, Sr Director of Loss Prevention and Safety
  • $181,795:  Barbara Nabor-Glass, Director of Diversity, Equity, and Inclusion

Goodwill Industries of Central Arizona

Goodwill Industries of Central Arizona is legally known as Goodwill of Central and Northern Arizona. This Phoenix-based organization is one of the largest Goodwill organizations with a reported $186 million in revenue in 2020 (compared to $191 million in 2019), primarily from thrift operations ($180 million).

Expenses totaled $190 million with the largest expenses reported to be compensation ($107 million) and occupancy ($50 million).  9,591 employees received $107 million in compensation (an average of $11,000 which indicates many part-time employees).  

43 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

  • $712,206:  Timothy O’Neil, President and CEO
  • $449,295:  Jackie Halleen, EVP, Chief Mission Officer
  • $388,807:  Susan Barnes, SVP and CFO
  • $361,113:  Mona Stone, SVP, General Counsel and CCO
  • $321,793:  Spencer Ray, SVP, CAO
  • $248,972:  Daniel Kellett, SVP, Chief Retail Officer
  • $239,890:  Kim Ryder, VP, Real Estate Development
  • $230,352:  Holly Schor, VP Maryland Operations
  • $229,963:  William Serva, VP, Information Tech
  • $228,596:  Phillip Schonour, VP, Learning and Development
  • $213,634:  John Leech, CIO, SVP, Strategic Planning (thru 4/20)

Goodwill Industries of South Florida

Miami-based Goodwill Industries of South Florida reported total revenue of $127 million in 2020 (compared to $159 million in 2019) with most revenue coming from non-cash contributions ($49 million), inventory sales ($47 million), and laundry services and custodial contracts ($26 million).

Expenses totaled $132 million in 2020 with the primary expenses reported to be compensation ($67 million), materials and supplies ($26 million), and occupancy ($20 million).

3,883 employees received $67 million in compensation (an average of $17,000 which indicates many part-time workers).  16 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

  • $832,711:  David Landsberg, President and CEO
  • $265,844:  Carlos Hernandez, COO
  • $213,327:  Beatriz Anazco, CFO
  • $191,465:  Brett Bartschi, VP, Retail
  • $190,070:  Lourdes De La Mata-Little, VP, Marketing and Development
  • $186,740:  Harry Ramsarran, VP, Service Contracts
  • $166,828:  Diana Valencia, Director, Administration
  • $162,698:  Mark Marchioli, VP, Business Development
  • $160,615:  Bridget Pallango, SVP, Human Services
  • $154,559:  Barbara Viamonte, Director, HR

It is also important to note the organization paid for companion travel.  

David Landsberg received $46,000 in the 457 F Plan.

Goodwill Industries of South Florida made a loan to David Postrana, the former CEO $75,000.  The balance due is $550,000.  See Schedule O of the Form 990 for more information.

Goodwill Industries of the Columbia Willamette

Goodwill Industries of the Columbia Willamette is based in Portland, Oregon.  In 2020, the organization reported total revenue of $149 million (compared to $183 million in 2019) with most revenue attributable to sale of donated material ($113 million) and contributions, gifts and grants ($25 million).

Expenses totaled $132 million with the largest expenses reported to be compensation:  3,434 employees received $79 million in compensation (an average of $23,000 which indicates many part-time employees).  13 employees received more than $100,000 in compensation with the eight most highly compensated reported to be:

  • $669,630:  Michael Miller, CEO Emeritus
  • $501,167:  Catherine Hannam, President, CEO
  • $291,557:  Bob Barsocchini, HR, Loss Control
  • $240,408:  Karen Stores, Finance Director
  • $236,622:  David Miller, Director, Vocation Service
  • $216,042:  Todd Silbernagel, Director, Ops
  • $206,189:  John Hannam, Director, Retail Marketing
  • $163,785:  Simmony Panfilio-Davidson, Asst to President

It appears but is unclear if Catherine Hannam and John Hannam are related.

Goodwill Industries of North Central Wisconsin

Goodwill Industries of North Central Wisconsin, based in Menasha reported total revenue of $81 million in 2020 (compared to $99 million in 2019) with the primary source being non-cash contributions ($37 million) and the sale of donated goods ($32 million).

Expenses totaled $78 million with the largest expenses reported to be cost of goods sold ($36 million) and compensation ($28 million). 

2,355 employees received $28 million in compensation (an average of $12,000 which indicates many part-time employees).  8 employees received more than $100,000 with the 5 most highly compensated reported to be:

  • $278,716:  Christian Hess, President and CEO
  • $195,614:  Sandra Markech, VP, IT
  • $189,765:  Katrina Van Gompel, VP, Marketing and Retail
  • $157,266:  Billie Jo Higgins, VP, Finance (thru 3/2020)
  • $153,750:  Anna Wilcox, VP, HR

Goodwill of Central and South Indiana

Goodwill of Central and South Indiana – based in Indianapolis – reported total revenue of $118 million in 2020 (compared to $124 million in 2019) with donated good sales ($94 million) the primary source of revenue. 

Expenses totaled $120 million with the largest expense reported to be compensation:  7,531 employees received $71 million in compensation (an average of less than $10,000 which indicates many part-time employees).  31 employees received more than $100,000 in compensation with the 5 most highly compensated reported to be:

  • $506,058:  Kent Kramer, President and CEO
  • $254,957:  Daniel J Riley, SVP and CFO
  • $235,467:  Eric Schlegel, VP, Retail
  • $230,098:  Betsy Delgado, VP, Mission
  • $218,969:  James Humphrey, VP, Commercial
  • $212,097:  Kyle Lanham, VP, Community
  • $210,854:  Zaida Monell, VP, Employees
  • $207,949:  Jay Lytle, VP and CIO
  • $156,908:  Lisa Allen, Senior Director, HR

The organization made gross up payments to Kent Kramer to compensate him for FICA limits and retirement plan contribution plan limits.

In summary, Goodwill as a total organization is divided into 165 autonomous organizations (and this can be clearly seen by how each organization reports expenses). As such, each organization has executive compensation, with the most senior executive receiving $300,000 – $800,000.  This is important to point out because only looking at the management oversight organization – Goodwill Industries International – does not provide a complete picture of how much is paid out in executive compensation.

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