Executive Compensation at Goodwill (2022)

Goodwill Industries was established in 1902 and is widely known across the country as the place where we all donate clothing and household goods to help others. There are 155 Goodwill Industries autonomous organizations and more than 4,200 retail stores in the US and 12 countries that generated an estimated $7 billion in revenue in 2022.

Goodwill Industries International, Inc is the executive member association organization that provides oversight, support, expertise, and products to local agencies (each local agency/organization is a separate 501 (c) (3) that operates independently and pays membership dues to support Goodwill Industries International, Inc.).

This analysis reports the executive compensation of Goodwill Industries International, Inc. that oversees all the Goodwill organizations and 12 of the largest member Goodwill organizations (of the 155). To see revenue, expenses, assets, liabilities and other public information of local Goodwill organizations, look to the individual IRS Form 990’s of specific Goodwill Industries agencies  (i.e. Goodwill Industries of Greater New York and Northern New Jersey, Goodwill Industries of Northwest North Carolina).

The bottom line:  The CEO’s of the 12 largest Goodwill organizations received $370,000-$900,000 annually in compensation with the average being $650,000.  If the 155 Goodwill organizations paid the CEO the average compensation, then Goodwill spent more than $100 million on CEO compensation in 2022.

Goodwill Industries International

Goodwill Industries International is actually one of the “smaller” Goodwill organizations since its role is to oversee all the Goodwill member organizations. Total revenue in 2022 was $62 million (compared to $66 million in 2021 and $77 million in 2020) with the primary source being government grants ($26 million), membership dues from Goodwill organizations ($24 million), and contributions and gifts ($9 million).

Expenses totaled $64 million with the largest expenses reported to be grants ($30 million – primarily to Goodwill organizations) and compensation.  172 employees received $18 million in compensation which equates to an average of $105,000.  However, only 41 employees received more than $100,000 with the 13 most highly compensated reported to be:

• $650,989:  Steven C Preston, CEO
• $365,823:  David Eagles, COO
• $364,344:  Onney Crawley, Chief Marketing Officer
• $339,,951:  Martin Scaglione, Chief Mission Officer
• $304,970:  Wendi Copeland, Chief Mission and Partnership Officer
• $276,195:  Deborah Betsch, Chief Learning and Talent Officer
• $275,149:  Ceri Danheux, Chief Information and Technology Officer
• $262,978:  Regina Nelson, Chief Legal Officer and General Counsel
• $261,159:  James Hill, VP, Donated Goods Retail
• $242,772:  Marla Jackson, VP, Quality Fooundations
• $206,123:  William Parrish, Sr Consulting, DGR
• $202,194:  Laura Walling, VP, Government Affairs
• $160,471:  Catalina Serna-Valencia, CFO

Goodwill of Colorado

Goodwill of Colorado is formally known as Discover Goodwill of Southern and Western Colorado. Based in Colorado Springs, Goodwill of Colorado’s most recent Form 990 (2021) reports total revenue of $167 million, most of which came from non-cash contributions ($74 million) and sales of inventory ($57 million).

Expenses totaled $170 million with the largest expense reported to be compensation:  6,777 employees received $87 million in compensation (which equates to an average compensation of $13,000 which indicates many part-time employees).  18 employees received more than $100,000 in compensation with the most highly compensated reported to be:

• $518,416:  Karla Grazier, President, CEO
• $250,770:  Tim Cooper, VP Sales and Ops
• $230,788:  Thomas R Wildenberg, CFO
• $219,736:  Denise Krug, VP Workforce Development and Community Programs
• $183,573:  Lorrie Molli, VP Innovation and Strategic Planning
• $183,039  Bonita Martinez, VP Marketing and Development
• $178,934:  Gary R Smith, VP, HR, Contracts, CI

Goodwill of Colorado paid for health or social club dues or initiation fees.  Note:  The 2022 Form 990 was not available at the time of writing.

Goodwill Retail Services

Goodwill Retail Services reports total revenue of $200 million in 2022 (compared to $198 in 2021, $135 million in 2020 and $171 million in 2019), most of which came from non-cash contributions ($149 million).

Expenses totaled $194 million (not including $11 million in depreciation) with the largest expense reported to be compensation. 7,697 employees received $93 million in compensation (an average of $10,000 which indicates many part-time employees). 21 employees received more than $100,000 in compensation with the most highly compensated reported to be:

• $835,903:  Jacqueline Hallberg, President and CEO*
• $517,811:  Jeffrey Docalavich, Assistant Treasurer*
• $431,234:  Scott Dexter, Chief Retail Officer
• $388,455:  Basil Buchko, Assistant Secretary*
• $381,267:  Steven Loos, Asst Secretary (thru 5/21)*
• $289,717:  Dan Michael, VP
• $281,583:  Shawn McCourt, VP
• $198,869:  James Tipton, Director
• $175,749:  Robert Lichtfuss, Director

A “*” indicates all or part of the compensation was paid by a related organization

Mers Missouri Goodwill Industries

St. Louis-based Mers Missouri Goodwill Industries reports total revenue of $224 million in 2022 (compared to $210 million in 2021, $147 million in 2020 and $189 million in 2019), most of which came from stores and salvage sales ($98 million), non-cash contributions ($98 million) and government grants ($15 million).

Expenses totaled $208 million (not including $4 million in depreciation) with the largest expenses reported to be compensation ($76 million) and donated program materials ($96 million – it is unclear how donated materials are an expense).  4,310 employees received $76 million in compensation (an average of $18,000 indicating many part-time employees). 9 employees received more than $100,000 in compensation with the most highly compensated reported to be:

• $383,131:  Mark O Kahrs, EVP
• $370,712:  David Kutchback, CEO
• $380,955:  C Dawayne Barnett, CFO
• $359,516:  Mark A Arens, EVP
• $256,731:  Jason E Ryback, Facilities Director
• $218,331:  Kenneth Somogyi, Director of IT
• $206,626:  Jeffrey G Cartnal, VP
• $190,940:  Kristy M Lance, VP
• $189,872:  Kevin Shaw, Director,  Manager

Goodwill Industries of Houston

Goodwill Industries of Houston reported total revenue of $211 million in 2022 (compared to $193 million in 2021 and $142 million in 2020), most of which came from store sales ($116 million) and non-cash contributions ($91 million).

Expenses totaled $180 million (not including $2 million in depreciation) with the largest expenses reported to be cost of goods sold ($86 million), compensation ($56 million), and occupancy ($26 million).  4,345 employees received $56 million in compensation (an average of $13,000 which indicates many part-time employees).  12 employees received more than $100,000 in compensation with the most highly compensated reported to be:

• $904,675:  Steven Lufburrow, President and CEO
• $482,507:  Bob Dugas, COO
• $453,658:  Robert Woods, CFO
• $325,749:  Teresa Ramsey, VP, HR
• $311,027:  Christopher Holman, VP, Donated Goods
• $250,463:  Alma Duldulao-Ybarra, VP, Workforce Development
• $186,762:  Barbara Parker, VP, Fund Development

Goodwill Industries of Houston paid for companion travel and health or social club dues or initiation fees.

Goodwill of North Georgia

Goodwill of North Georgia is based in Decatur, Georgia.  Total revenue in 2022 was $174 million in 2022 (compared to $178 million in 2021, $133 million in 2020 and $153 million in 2019) with the largest source reported to be non-cash contributions ($160 million).

Expenses totaled $164 million (not including $7 million in depreciation) with the largest expenses reported to be compensation ($90 million) and occupancy ($35 million). 5,766 employees received $90 million in compensation (an average of $16,000 indicating many part-time employees).  56 employees received more than $100,000 in compensation with the most highly compensated reported to be:

• $887,437:  Keith T Parker, President and CEO
• $408,068:  Delfia McKinney, VP, Donated Goods Retail
• $320,840:  Robert M King, VP, Finance
• $277,646:  Jenny R Taylor, VP, Career Services
• $273,665:  Elaine Armstrong, VP, Marketing
• $246,875:  Mariangela Corales, VP, General Counsel and Com
• $243,690:  Angela L Staup, VP, Human Resources
• $231,792: Brian East, Executive Director EGR
• $192,383:  Kunal Vyas, Senior Director, IT Ops and Security

Goodwill Industries of Southern California

Goodwill Industries of Southern California – a Los Angeles based organization -reported total revenue of $280 million in 2022 (compared to $263 in 2021, $165 million in 2020 and $254 million in 2019), most of which came from retail stores ($143 million), and non-cash contributions ($99 million).

Expenses totaled $252 million (not including $3 million in depreciation) in 2022 with the largest expenses reported to be cost of goods sold ($101 million), fees for outside services which are primarily categorized as program, general and management, or fundraising ($55 million), occupancy ($42 million), and compensation ($34 million).

1,947 employees received $34 million in compensation (an average of $17,500 indicating many part-time employees) with the 9 most highly compensated reported to be:

• $749,593:  Patrick McClenahan, President and CEO
• $520,034:  Craig Levra, COO
• $378,374:  Elizabeth Schwalbach, CHRO
• $309,533:  Jeanelle Arias, CFO
• $249,499:  Patrick Roche, VP, Development (thru 7/22)
• $241,419:  John Dell, VP, IT
• $200,828:  Jillian Soto, Director of HR Leave Management
• $196,072:  Arturo Montanez, Jr, Director, Facilities
• $180,686:  Michelle Tan, Controller

A “*” indicates a portion of compensation was paid by a related organization

Goodwill Industries of Southern California provide discretionary spending accounts to Arturo Montanez, Jr in the form of an auto allowance.

Evergreen Goodwill of NW Washington

Evergreen Goodwill of NW Washington is based in Seattle, WA and reported total revenue of $149 million in 2022 (compared to $115 million in 2021,  $98 million in 2020 and $127 million in 2019), most of which came from retail and salvage ($135 million).

Expenses totaled $131 million (not including $5 million in depreciation) in 2022 with the largest expenses reported to be compensation.  3,123 employees received $84 million in compensation (an average of $27,000 which appears to mean there were many part-time employees).  20 employees received more than $100,000 in compensation with the 8 most highly compensated reported to be:

• $472,848:  Daryl Campbell, President and CEO
• $299,446:  Mai Nguyễn, COO/CFO
• $239,998:  Suzanne Ebling, VP, HR
• $231,040:  Derieontay Sparks, VP, Retail Operations
• $199,293:  Eileen Aparis, VP, Mission
• $173,984:  Elbert Fish III, Sr Director of Loss Prevention and Safety
• $169,426:  Brenda Glasgow, Director of IT
• $113,871:  Barbara Nabor-Glass, Former Officer

Goodwill Industries of Central Arizona

Goodwill Industries of Central Arizona is legally known as Goodwill of Central and Northern Arizona. This Phoenix-based organization is one of the largest Goodwill organizations with a reported $273 million in revenue in 2022 (compared to $248 million in 2021, $186 million in revenue in 2020 and $191 million in 2019), primarily from thrift operations ($269 million).

Expenses totaled $255 million (not including $7 million in depreciation) with the largest expenses reported to be compensation ($150 million) and occupancy ($60 million).  11,385 employees received $150 million in compensation (an average of $13,000 which indicates many part-time employees).

71 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

• $802,314:  Timothy O’Neil, President and CEO
• $495,074:  Jackie Halleen, EVP, Chief Mission Officer
• $400,326:  Susan Barnes, SVP and CFO
• $393,074:  Spencer Ray, SVP, CAO
• $386,456:  Mona Stone, SVP, General Counsel and CCO
• $364,235:  Kim Ryder, VP, Real Estate Development
• $286,139:  Daniel Kellett, SVP, Chief Retail Officer
• $252,350:  Phillip Schonour, VP, Learning and Development
• $249,848:  Jonah Ansell, SVP of Brand Strategy
• $248,848:  Daniel Felzke, Sr Director, Technology

Goodwill Industries of South Florida

Miami-based Goodwill Industries of South Florida reported total revenue of $144 million in 2021 (compared to $127 million in 2020 and $159 million in 2019) with most revenue coming from non-cash contributions ($67 million), inventory sales ($35 million)  and laundry services and custodial contracts ($28 million).

Expenses totaled $143 million in 2021 with the primary expenses reported to be compensation ($75 million), materials and supplies ($27 million), and occupancy ($20 million).

3,687 employees received $75 million in compensation (an average of $20,000 which indicates many part-time workers).  15 employees received more than $100,000 in compensation with the 10 most highly compensated reported to be:

• $560,779:  David Landsberg, President and CEO
• $293,840:  Carlos Hernandez, COO
• $235,344:  Beatriz Anazco, CFO
• $212,474:  Brett Bartschi, VP, Retail
• $211,371:  Lourdes De La Mata-Little, VP, Marketing and Development
• $201,830:  Harry Ramsarran, VP, Service Contracts
• $158,376:  Diana Valencia, Director, Administration
• $179,638:  Mark Marchioli, VP, Business Development
• $160,967:  Angelica Gomez, VP, IT

It is also important to note the organization paid for companion travel.

David Landsberg received $102,005 in the 457 F Plan.

Goodwill Industries of South Florida made a loan to David Postrana, the former CEO for $75,000.  The balance due is $550,000.  See Schedule L, Part V of the Form 990 for more information.  Note:  The 2022 Form 990 was not available at the time of writing.

Goodwill Industries of the Columbia Willamette

Goodwill Industries of the Columbia Willamette is based in Portland, Oregon.  In 2022, the organization reported total revenue of $196 million (compared to $191 million in 2021) with most revenue attributable to sale of donated material ($167 million) and contributions, gifts and grants ($14 million).

Expenses totaled $158 million (not including $8 million in depreciation) with the largest expenses reported to be compensation:  3,515 employees received $95 million in compensation (an average of $27,000 which indicates many part-time employees).  12 employees received more than $100,000 in compensation with the eight most highly compensated reported to be:

• $741,502:  Michael Miller, CEO Emeritus
• $654,306:  Catherine Hannam, President, CEO
• $293,933:  Karen Stores, Finance Director
• $248,146:  David Miller, Director, Vocation Service
• $250,606:  Todd Silbernagel, Director, Ops
• $240,572:  John Hannam, Director, Retail Marketing
• $234,848:  Helen Yu, Director, HR
• $172,392:  Simmony Panfilio-Davidson, Asst to President

It appears but is unclear if Catherine Hannam and John Hannam are related.

Goodwill Industries of North Central Wisconsin

Goodwill Industries of North Central Wisconsin, based in Menasha reported total revenue of $106 million in 2022 (compared to $117 million in 2021, $81 million in 2020 and $99 million in 2019) with the primary source being sale of donated goods ($56 million) and non-cash contributions ($37 million).

Expenses totaled $87 million (not including $3 million in depreciation) with the largest expenses reported to be cost of goods sold ($36 million) and compensation ($37 million).

2,236 employees received $37 million in compensation (an average of $17,000 which indicates many part-time employees).  14 employees received more than $100,000 with the 5 most highly compensated reported to be:

• $386,049:  Christian Hess, President and CEO
• $253,662:  Sabrina Kloehn, CFO
• $227,089:  Sandra Markech, VP, IT (thru 9/2022)
• $225,081:  Anna Wilcox, VP, HR
• $219,511:  Katrina Van Gompel, COO
• $184,731:  Paul Strei, Director of IT
• $162,254:  Jennifer Moore, VP of Programs and Partners

Goodwill of Central and Southern Indiana

Goodwill of Central and Southern Indiana – based in Indianapolis – reported total revenue of $166 million in 2022 (compared to $154 million in 2021, $118 million in 2020 and $124 million in 2019) with donated good sales ($139 million) the primary source of revenue.

Expenses totaled $147 million (not including $6 million in depreciation) with the largest expense reported to be compensation:  8,711 employees received $99 million in compensation (an average of $11,000 which indicates many part-time employees).  31 employees received more than $100,000 in compensation with the 9 most highly compensated reported to be:

• $669,417:  Kent Kramer, President and CEO
• $315,826:  Daniel J Riley, SVP and CFO
• $315,883:  Eric Schlegel, VP, Retail
• $311,189:  Betsy Delgado, VP, Mission
• $217,556:  Zaida Monell, VP, Employees
• $242,654:  Jay Lytle, VP and CIO
• $238,620:  Brodie Sears, VP, Retail, Facilities, and RE
• $215,442:  Ivan Cropper, VP, Marketing and DEI
• $207,454:  Rachel Eble, SVP, Chief Philanthropy Officer

The organization made gross up payments to Kent Kramer to compensate him for FICA limits and retirement plan contribution plan limits.

In summary, Goodwill as a total organization is divided into 155 autonomous organizations (and this can be clearly seen by how each organization reports expenses), most of whom appear to never spend as much as they raise.  As such, each organization has executive compensation, with the most senior executive receiving $370,000 – $900,000 annually, or an average of $650,000.  This is important to point out because looking only at the management oversight organization – Goodwill Industries International – does not provide a complete picture of how much is paid out in executive compensation. If 155 organizations pay an average President $650,000 annually, then Goodwill is spending approximately $100 million annually to compensate 155 employees.  It is also important to point out 10 of the 12 (83%) CEO’s listed above are male while 2 of the 12 (17%) are female.