6
Feb
On Being Relevant
Last week I received an e-mail from Nespresso asking me to participate in a “survey among our loyal customers.” I don’t normally do surveys but I am a fervent Nespresso fan (I even travel with a Nespresso coffee maker, frother, and cubes in a specially made carrying case) so I decided to participate. Certainly, Nespresso had recognized my loyalty over the past 16 years (I bought my first Nespresso when we lived in Switzerland and because the machines were not yet available in the US, I took them back to the US and used a converter until I could buy one stateside) and wanted my opinion. Stupid me. Read more 
Paddock Post 