During the holiday season, The Salvation Army operates its Red Kettle Campaign throughout the nation. Local volunteers (often working with their families) and paid workers stand by the iconic red kettle ringing a bell, and smiling while donations are placed in the red kettle.
It’s hard for anyone to walk by without placing a $1 or loose change in the kettle of one of the most recognizable charitable fundraisers in this country. But, where does $1 to the Salvation Army go? That’s the $4 billion dollar (the amount of revenue reported in the US in 2014) question, keeping in mind the Salvation Army organizations in the US have more than $11 billion in net assets. Read more