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October 7, 2012


by Anne Paddock

One sunny day while walking my corgi, Daisy my friend, Nancy (whose corgi, Molly is Daisy’s BFF) told me I needed to get a ROAD ID bracelet like her husband, Lamar’s: a purple band that looked like a fashionable ID bracelet. For those who participate in outdoor sports and activities, the ROAD ID is an important accessory for both men, women and children because it speaks for the wearer in the event of an accident.

A small stainless steel plate (0.75 inches by 1.5 inches or about the size of a quarter and weighing 0.1 ounce) is laser engraved with six lines of information. The type of information can include name, address, phone number, who to contact in an emergency, medications on or allergic to, other allergies, a doctor’s name and phone number, and even blood type. The plate is attached to a wrist band, ankle band or a a shoe strap.

There are three types of wrist bands:

The Wrist ID Sport:  A one inch wide band that coms in six colors (black, blue, red, yellow, pink and purple) and three sizes (small/medium, medium/large, and x-large), the Wrist ID is made of nylon webbing with a velcro closure system.  There are two highly reflective Scotchlite stripes on the band. Priced at $19.99.Replacement bands are $3.99.

The Wrist ID Elite:  A silicone band that comes in eight colors (black, blue, green, orange, pink, purple, red, and yellow) with a watch style buckle that is fully adjustable so one size fits all.  Priced at $29.99. A replacement band and clasp combo is $12.99 and replacement bands are $4.99. Some people like to buy several bands and color coordinate with outfits.

The Wrist ID Slim: A thinner and smaller version of the Wrist ID Elite with a smaller stainless steel plate (0.5 inches by 1.125 inches) with five lines of information that comes in seven colors (black, blue, green, orange, pink,purple, and red) and four sizes (x-small, small, medium, and large) – but with no clasp. Great for kids and those that want to wear a smaller band. Priced at $15.99 with replacement bands at $1 each.

Each of the above products can be purchased as described or in an interactive model where the first 3 lines are engraved and the remaining lines are engraved instructions to access an Emergency Response Profile that the owner can constantly update on-line.

The company also makes a Shoe ID which has the standard size stainless steel plate that attaches to a shoe with a small velcro strap. The Shoe ID is available in three colors (black, blue, and red) and comes in one size fits all for $19.99 in the original or interactive version. An Ankle ID (pictured at right) that is very similar to the Wrist ID Sport comes in four colors (black, blue, pink and red) and is available for $19.99. A Road ID Shoe Pouch that will hold the stainless steel plate, keys, and more attaches to the shoe for $19.99.

All Road ID products can be purchased directly from the company via the website listed below.

Road ID
PO Box 17350
Fort Mitchell, Kentucky  41017

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