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April 2, 2015

The KeepCup

by Anne Paddock

How do you measure the impact of not doing something?

Most parents, if asked, would say that one of the greatest inventions of the 20th century is the Sippy Cup – a spill-proof cup designed for toddlers. When my daughter was a little, she loved her Sippy Cup because she could drink from any number of angles and never spill a drop. I loved it for the same reasons – especially in the car, on a plane, or when she was sitting on a piece of upholstered furniture. She continued to use her Sippy Cup for years after toddlerhood and her reluctance to give it up never bothered me. In fact, I used to tell anyone who would listen, that the Sippy Cup is truly one of the best inventions ever and that Sippy Cups for adults would be the next great invention.KeepCup_Six_Ounce

Abigail Forsyth, who owns Bluebag, a café in Melbourne, Australia with her brother, had a similar idea when she was heating her daughter’s milk in a Sippy Cup and realized how wasteful it would be if she gave her milk in a disposable cup several times a day and just discarded the cup. That moment of clarity led to the invention of the KeepCup: a reusable cup that not only keeps coffee, tea and drinks hot, but is also aesthetically pleasing to look at and hold, lightweight, unbreakable, and dishwasher safe.

KeepCup

The KeepCup has four parts: the cup, lid, band, and plug and comes in a multitude of colors and five sizes, which you can choose by designing your own (or go with a completed combination).KeepCup_Size_Icons

Size XS: 4 ounces (120 ml)KeepCup_4_ounces

Size SX:  6 ounces (177 ml)KeepCup_6_ounces

Size S:   8 ounces (227 ml)KeepCup_4_6_8_ounces

Size M:  12 ounces (340 ml)KeepCup_Selection

Size L:   16 ounces (454 ml)

The KeepCup accommodates a variety of hot drink options: espresso, coffee, latte, cappuccino, and frappé and was designed with barista standards for pure drinking pleasure on the go.keepcup-2014

Remember years ago when the “strange” people were the ones who brought their own shopping bags to grocery stores? Nowadays, we all bring our own grocery bags because we care about the environment our kids are going to inherit. Apply this same principle to your favorite coffee shop or café. You may get a few strange looks if you walk into Starbucks and ask for a coffee or latte to be made in your KeepCup but know this: In the United States, 58 billion disposable cups are thrown out every year with the majority ending up in landfills – that’s 158 cups per person. Each time a KeepCup is used, there is a positive impact on the environment and that’s a beautiful thing for our kids.KeepCup_versus_Disposable

The KeepCup is priced from $11-$18 and can be purchased directly from the company (who has a warehouse in California) at their on-line store:  www.keepcup.com. The KeepCup can also be purchased on-line through www.amazon.com.KeepCup_BoxedTo read more about KeepCup and the newest product line called the KeepCup Brew – a glass coffee cup with a cork band, plastic lid and plug – see the company website: www.keepcup.com.

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