FIKA Almond Butter
Consumers are paying more attention to what’s in their food by reading labels and forgoing products that have unrecognizable ingredients, high fructose corn syrup, preservatives, artificial flavors, and colors – leaving food manufacturers to figure out how to make food products simpler, tastier, and economical by including as few ingredients as possible. Even the Wall Street Journal – a newspaper known more for business coverage than trend spotting – recently (August 9, 2016) reported that food companies are touting simplicity in response to consumers preference to recognize what they eat (see Packaged Foods’ New Selling Point: Fewer Ingredients).
One of the simplest, most nutritious, and delicious foods is nut butter which in its most natural form is made from nuts ground into a creamy or semi-crunchy spread. For decades, the only nut butter offered was peanut butter with all kinds of sweeteners and additives but now most grocery stores offer a wide variety of nut butters: almond, hazelnut, cashew, pecan, and macadamia to name a few.
If you accept the premise that nuts (roasted or raw) are scrumptious as is, then why would a nut butter require anything more than a high quality nut? FIKA – a Swedish inspired coffee shop and bakery with 17 locations in New York City – makes almond butter with one ingredient: almonds. Creamy, nutty, and rich, FIKA Almond Butter is the perfect sandwich spread and toast topping but don’t stop there. Dollop a spoonful on top of a bowl of oatmeal or whole grain cereal with fresh sliced bananas, use as a cookie dough ingredient to make almond butter cookies, or simply eat a spoonful right out of the jar.
Handmade in Tribeca in Manhattan, FIKA Almond Butter is almond butter the way it is meant to be: without sweeteners, salt, preservatives, or flavor enhancers. Just almonds roasted and mixed to a smooth and creamy nut butter. The Wall Street Journal reported the story as they saw it: sometimes the most simple of foods are the most delicious.