Where Does $100 to the Heritage Foundation Go?

The Heritage Foundation (Heritage) is a non-profit, tax-exempt organization staffed by conservative “experts” who provide advice on political, economic, social, and financial problems in the United States. Based in Washington, DC Heritage raises about $80 million annually, spends about the same amount, but has about $250 million in net fund assets.
In 2018, Heritage raised $81 million, most of which came from contributions, gifts, and grants. Expenses totaled $80 million and can be viewed two ways: by broad general category (program service, management and general, and fundraising) or by specific line item categories (i.e. compensation, office-related, travel and conferences, fees for services, etc). Both ways are beneficial with the latter approach providing more specific detail on how revenue was spent.
Expenses by Broad General Category
The $80 million in expenses (including $4 million in depreciation) were categorized as follows:
- $63.5 million (78% of revenue): Program Services
- $ 1.5 million (2% of revenue): Management and General
- $15.0 million (19% of revenue): Fundraising
Using the above information, every $100 in revenue was spent as follows:
$100: Revenue
-$ 78: Program Services
-$ 19: Fundraising
-$ 2: Management and General Expenses
-$ 99: Total Expenses
$ 1: Revenue Remaining: To Fund Balance
As illustrated above, $78 out of every $100 was spent on program services while $21 out of every $100 was spent on fundraising and management and general expenses.
Expenses by Specific Line Item Category
The $80 million in expenses were categorized as follows:
- $38 million (47% of revenue): Compensation
- $21 million (26% of revenue): Office-Related
- $ 9 million (11% of revenue): Fees for Services
- $ 6 million (8% of revenue): Travel and Conferences
- $ 5 million (6% of revenue): Other Expenses (interest, books, dues, etc)
- $ 1 million (1% of revenue): Advertising and Promotion
As illustrated above, the largest expense for Heritage is compensation ($38 million) for the organization’s 561 employees who received an average compensation of $68,000. 91 employees received more than $100,000 in compensation while the most highly compensated employee, Kay Coles James, received $532,265.
Office-related expenses were the second largest expense made up primarily of three expenses: office-related ($15 million) with no detail provided, IT ($3.3 million), and occupancy ($2.7 million).
Fees for Services ($9 million) were primarily fees paid to non-employees, $5.7 million of which is not detailed. $2.2 million was paid to professional fundraisers while $1.1 million was paid to investment managers. It is important to point out that Heritage paid more than $100,000 to 30 organizations with the 5 most highly compensated organizations listed below:
- $1.7 million: Merkle Response Services, Inc. of Hagerstown, MD for mailing contact management.
- $1.5 million: Conrad Direct, Inc. of Cresskill, NJ for mailing contact management
- $1.1 million: Give Right, Inc. of Los Angeles, CA for marketing and fundraising
- $ .9 million: Active Engagement of Leesburg, VA for marketing and fundraising
- $ .7 million: Admiral Security Systems of Bethesda, MD for security
$6 million was spent on travel and conferences, including first class or charter travel and companion travel (see Schedule J for more detail).
Using the above information, every $100 in revenue was spent as follows:
$100: Revenue
-$ 47: Compensation
-$ 26: Office-related Expenses
-$ 11: Fees for Services
-$ 8: Travel and Conferences
-$ 6: Other Expenses
-$ 1: Advertising and Promotion
-$ 99: Total Expenses
$ 1: Excess Revenue: To Fund Balance
As illustrated above, $73 out of every $100 in revenue was spent on compensation and office-related expenses. $11 out of every $100 was spent on compensating non-employees while $8 out of every $100 was spent on travel and conferences.
To read the IRS Form 990 (2018), click here.
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