Executive Compensation at the Association of National Advertisers

The Association of National Advertisers (ANA) is a trade association representing the advertising industry. A non-profit, tax-exempt 501 (c) 6, the ANA is headquartered in New York and Washington, DC.  With more than 1,300 members, dues are based on annual advertising expenditures for advertisers (can can range from just under $10,000 annually to 6 figures) but are significantly less for law firms, ad agencies, PR agencies and vendors who can choose among a platinum, gold or silver membership.

The ANA is managed by 41 voting members (directors) of its governing body, although the most recent Form 990 (2019) lists 46 (due to timing differences). 24 of the 46 (52%) are female while 22 of the 46 (48%) are male.

In 2019, the ANA reported total revenue of $56 million (compared to $51 million in 2018) most of which came from membership dues ($25 million), training and conferences ($10 million), and sponsorships ($10 million).  Expenses totaled $56 million with the largest expenses reported to be compensation ($24 million), travel and conferences ($12 million), fees for services ($7 million), and office-related expenses ($6 million).

Net assets totaled $8 million at year-end 2019, which generally means the ANA spends most revenue annually.

195 employees received $24 million in compensation, which equates to an average compensation of $123,000.  However, only 72 employees received more than $100,000 in compensation with the 16 most highly compensated reported to be:

•  $1,275,028:  Robert D Liodice, CEO and Director
• $  704,125:  Christine Manna, President and COO, Director
• $  588,210:  Daniel Jaffee, Group Executive VP
• $  501,133:  William Duggan, Group Executive VP
• $  468,266:  Bill Tucker, Group Executive VP
• $  443,121:  Robert Rothe, Group Executive VP
• $  401,932:  Louis Fanelli, EVP
• $  311,102:  Nicholas Primola, EVP
• $  289,439: Kathleen Hunter, EVP
• $  270,694:  Edward Kabak, SVP
• $  257,310:  Kristen McDonough, SVP
• $  254,997:  Brian Davidson, EVP
• $  253,445:  Christopher Oswald, SVP
• $  220,726:  Kristina Desrosiers, SVP
• $  217,971:  Xenia Boone, SVP
• $  207,692:  Thomas Benton Former, Group Executive VP

The 16 most highly compensated employees received $6.5 million in compensation in 2019.  11 of the 16 (69%) are male while 5 of the 16 (31%) are female.  8 of the 10 most highly compensated employees are male.

45 independent contractors received more than $100,000 in compensation. The 5 highest were reported to be:

• $2.8 million:  Reed Smith LLP, of New York, NY for legal services
• $2.4 million:  Event Designs New York, of New York NY for audio visual services
• $2.0 million:  Rosen Shingle Creek, of Orlando, Fl for conference venue
• $1.5 million:  Marriott Business Services, of Louisville, TN for conference venue
• $1.1 million:  Davilla Multicultural Insights, of Encino, CA for marketing services

To read the IRS Form 990 (2019), click here.