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February 5, 2015

The French Valentine’s Day Cookie

by Anne Paddock

If cookies be the food of love…munch on.                                                                           ~Dame Judi Dench

Valentine’s Day is fast approaching so if you need a gift for that special someone who loves exquisite butter cookies, Poilâne – the famous Parisian bakery known for their sourdough bread, apple tarts, and butter cookies – has the ultimate Valentine’s Day gift box containing 54-56 heart-shaped butter cookies weighing 270 grams (about 10 ounces) for 22.50€ ($25.67). So simple and yet so delicious, these French butter cookies are rich, crunchy and  perfect as a snack with a cup of tea or coffee.

Poilane_Butter_CookiesMade of wheat flour, butter, sugar, and eggs, the butter cookies are known as Punitions® which means “punishment” in French. The name comes from a little game the founder’s grandmother would play. She would call over her grandchildren seemingly to punish them and would then reveal a handful of round butter cookies. In honor of Valentine’s Day, the Punitions® are shaped into hearts (although a 500 gram or 1.1 pound box of the round butter cookies is also available in a standard gift box for 16.65€ or $19).Poilane_Punitions_Box

Poilâne ships their products out fresh in boxes designed to minimize shipping costs. A small box to the east coast of the United States is 29.70€ ($33.88) and can hold 3 Valentine’s Day gift boxes (and still have room to add a Walnut Loaf (4.65€ or $5.31) or 4 regular 500 gram boxes. For orders placed up to February 8th, the cookies will be made on February 9th and shipped out the same day for delivery to a US address on February 10th or February 11th. To place an order, go to the company’s website:

If you’re lucky enough to be in Paris on Valentine’s Day, the cookies, breads, and tarts can be purchased at any of Poilâne’s three locations:

  • 8 rue de Cherche-Midi in the St. Germain-des-Prés district (the 6th)
  • 49 boulevard de Grenelle in the Eiffel Tower district (the 15th)
  • 38 rue de Debelleyme in the La Marais district (the 3rd)

On Valentine’s Day, the stores will be open from 7:15 am to 8:15 pm.

Profiter de vos cookies (“Enjoy your cookies”).

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