Where does $1 to NutritionFacts.org go?
The reason we don’t see ads on TV for broccoli is the same reason groundbreaking research on the power of foods and eating patterns to affect our health and longevity gets lost and buried in the medical literature–there’s no profit motive. It may not make anyone money, but what if our lives would profit?
Those are the words often spoken by Dr. Michael Greger, M.D., a physician, author (How Not To Die), and internationally recognized speaker on nutrition, food safety, and public health issues. In 2003, the non-profit NutritionFactsOrg. Inc (Nutrition Facts) was established as a 501 (c) 3 to educate the public on preventing and reversing disease based on nutrition with seed money from the Jesse and Julie Rasch Foundation. Nutrition Facts is now supported by individual donors to keep the organization going.
Nutrition Facts operates a website – www.nutritionfacts.org – that presents the results of the latest in peer-reviewed nutrition and health research, presented in a way that is easy to understand. The site is strictly non-commercial (no ads, no corporate sponsorships, nothing to sell or buy); a science-based public service provided by Dr. Michael Greger, MD who provides free updates on the latest in nutrition research via more than a thousand short videos on nearly every aspect of healthy eating. Everything is free and provided as a public service “so valuable that viewers will feel moved to support it and keep this life-changing, life-saving resource free for all, for all time.”
By charity dollar standards, Nutrition Facts is small although they have a big message: pursue a healthy diet. They raised just over a half million dollars ($571 thousand) in 2014, according to their IRS Form 990, most of which came from two sources: contributions ($424 thousand) and a book advance ($102 thousand). They spent nearly a half million dollars ($452 thousand) on expenses (primarily staff, advertising, electronic mailings, office expenses, and recruiting). The organization’s balance sheet indicates total assets of $556 thousand and no liabilities.
So, how is a $1 donation to Nutrition Facts spent? The short answer: primarily on office, staff, and advertising to support their website and get this vital information to the public:
-$0.36: Office Expenses (supplies, telephone, printing, postage, mailings, etc)
-$0.23: Salaries and Wages (4 employees)
-$0.08: Advertising and Promotion
-$0.03: Accounting, Legal, and Other
-$0.02: Conferences and Meetings
-$0.79: Total Expenses
$0.21: Added to the Fund Balance
It is important to point out that Dr. Greger does not receive a salary and that the compensation expenses of the organization ($131 thousand) are for four staff in 2014. All proceeds from his books, DVD’s, and speaking engagements go to charity.
To read more about Nutrition Facts or make a donation to further the message, go to the website: www.nutritionfacts.org.